Count down to a Merry Christmas with the
Made Smarter Advent Calendar

Tell us whether you accept cookies

We use cookies to collect information about how you use Made Smarter. We use this information to make the website work as well as possible and improve our services.

Made Smarter Innovation has partnered with Immerse UK to release a series of use cases in the run up to the Immerse Technology Conference on 28th - 29th September 2022 in Sheffield. 

In the rapidly evolving and growing last-mile delivery sector, the need to get new products to market quickly is critical. Pashley recognised this when they made the strategic decision to develop a new and novel concept for a tilting, e-assist cargo trike. This would be a high-risk and high-cost development project for Pashley, and from the outset, they wanted to break the mould and move away from the traditional, slow and inflexible approach of concept sketch to physical prototype and evolution. Pashley wanted to exploit the possibilities of digital development tools, and the speed and agility they could bring in terms of fast and efficient product development, but didn’t have the internal skills to hit the ground running.
With the help of WMG at the University of Warwick, Pashley took its first steps into the world of immersive visual models and virtual reality.

Register with us for a free, personalised assessment.
Find out how Made Smarter can support your journey.
Register
Explore More
View all
Processing