Does your team have the skills to lead digital transformation in your business? Find out about our Digital Adoption Leadership support

Tell us whether you accept cookies

We use cookies to collect information about how you use Made Smarter. We use this information to make the website work as well as possible and improve our services.



Cookies are small files saved on your phone, tablet or computer when you visit a website containing small pieces of data.

For more information about cookies or how to remove them on your browser or device please visit - https://www.allaboutcookies.org/manage-cookies/clear-cookies-installed.html

The cookies we use, how and why we use them are listed below:

Please note, 3rd parties may change the cookies listed below without notice.

 

Cookie

Name

Purpose

Cookie Type on Domain

More information

Content Management System cookie

UMB-XSRF-TOKEN, UMB-XSRF-V, UMB_PREVIEW, UMB_UCONTEXT, UMB_UCONTEXT_C, UMB_UPDCHK

Required by site editors: Used by the content management system. Do not store any personally identifiable information.

Essential

Session cookies and typically 20 minutes

Cookie Policy Settings

AcceptSettingsCookies
AcceptGoogleCookies
AcceptMarketingCookies

CookiePreference

Required: Used to store visitor cookie preferences – storing a yes/no value.

Essential

Expires after 365 days

Google Analytics

_utma
_utmb
_utmc
_utmt
_utmz
_ga
_gid
_gat_*

Performance: These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Google

https://policies.google.com/technologies/cookies?hl=en-US

Facebook

_fbp

Performance: These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Marketing

https://www.facebook.com/policies/cookies/

Facebook

datr, _js_datr, _js_reg_ext_ref, _js_reg_fb_gate

These cookie are used by Facebook as part of their embedded services on the Websites (likes, sharing etc.). More information about Facebook’s use of cookies can be found in their cookie policy

Marketing

https://www.facebook.com/policies/cookies/

LinkedIn

Conversion

Help advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow LinkedIn and the advertiser to determine that you clicked the ad and later visited the advertiser's site. Conversion cookies are not used by LinkedIn for personalised ad targeting and persist for a limited time only.

Marketing

https://www.linkedin.com/legal/cookie-policy

LinkedIn

JSESSIONID

General purpose platform session cookie. It is used to maintain an anonymous user session by the server.

Marketing

Until end of session https://www.linkedin.com/legal/cookie-policy

LinkedIn

lang

This cookie is used to set default locale/language.

Marketing

Until end of session https://www.linkedin.com/legal/cookie-policy

LinkedIn

lidc

This cookie is used for routing from Share buttons and ad tags

Marketing

1 day https://www.linkedin.com/legal/cookie-policy

LinkedIn

lissc

Used to ensure there is correct SameSite attribute for all cookies in that browser

Marketing

1 year https://www.linkedin.com/legal/cookie-policy

LinkedIn

bcookie

This cookie is used by LinkedIn for identifying the Browser ID. It is set from LinkedIn share buttons and ad tags.

Marketing

1 year https://www.linkedin.com/legal/cookie-policy

LinkedIn

UserMatchHistory

This cookie is used by LinkedIn Ads to help PwC measure advertising performance. More information can be found in their cookie policy.

Marketing

https://www.linkedin.com/legal/cookie-policy

LinkedIn

visit

This cookie is used by LinkedIn as part of their embedded services on the Websites. More information can be found in their cookie policy.

Marketing

https://www.linkedin.com/legal/cookie-policy

LinkedIn

li_fat_id

Member indirect identifier for Members for conversion tracking, retargeting, analytics

Marketing

https://www.linkedin.com/legal/cookie-policy

Session

ASP.NET_SessionId

__RequestVerificationToken

ASP.NET_SessionId. This cookie is essential for our site. We use this general purpose session cookie, as it is used by all sites that are written using Microsoft .NET based technologies. The purpose of the cookie is to maintain an anonymised user session by the server. This cookies is classed as ‘strictly necessary’ and is needed in order to enable you to move around the website and use its features.

__RequestVerificationToken. This is an anti-forgery cookie set by web applications built using Microsoft .NET based technologies. It is designed to stop unauthorised posting of content to a website. It holds no information about the user and is destroyed on closing the browser.

Essential

Session Cookies

YouTube

YSC

REF*
VSC*
VISITOR_INFO1_LIVE*
remote_sid*

We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode.

Marketing

PREF - * Expires after eight months
VSC - * expires at the end of your session
VISITOR_INFO1_LIVE - *expires after eight months
remote_sid - * expires at the end of your session

Read more at YouTube’s embedding videos information page.

Vimeo

player

vuid

We embed videos from our official Vimeo channel. When you press play Vimeo will drop third party cookies to enable the the video to play and to collect analytics data such as how long a viewer has watched the video. These cookies do not track individuals.

Marketing

https://vimeo.com/cookie_policy

Made Smarter Alert Dismiss

ms_alert_dismiss

This cookie is set to a the datetime of when a user closed the alert at the top of the page. This datetime is then checked to see whether to show a newer version of the alert, otherwise remember to keep the alert hidden.

Essential

365 days

uMarketingSuite

uMarketingSuiteAnalyticsVisitorId

Analytics

On our website we use the uMarketingSuite. This is add-on software from uMarketingSolutions, which allows us, through the use of a cookie, to analyse the website behavior of the website visitor. Based on this information, we can improve the user experience and personalise content for each specific website visitor. In order to do so, we process, amongst other things, your anonymized IP address, cookie ID, website and clicking behavior, how you got to visit our website and your browser data. uMarketingSuite has no access to this personal data.

A/B Testing

uMarketingSuite allows us, through the use of a cookie, to test different versions of a page to see which one performs best. This so-called A/B testing is being done anonymously and based on randomness each visitor gets assigned a version of the page. The version that the visitor sees is stored in database and linked to the uMarketingSuite cookie. uMarketingSuite has no access to any personal data.

Personalisation

allows us, through the use of a cookie to personalize your website experience. Depending on previous behavior on our website, or the way you've entered the website the uMarketingSuite allows us to show different content or pages. Based on the uMarketingSuite cookie we collect the behavioral data and by the personalization module within the uMarketingSuite we have the ability to personalise the content for an individual visitor.

Essential

HotJar

_hjSessionUser{site_id}

Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

Marketing

365 days

HotJar

_hjSession{site_id}

A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session.

Marketing

30 minutes

HotJar

_hjClosedSurveyInvites

Hotjar cookie that is set once a user interacts with an External Link Survey invitation modal. It is used to ensure that the same invite does not reappear if it has already been shown.

Marketing

365 days

HotJar

_hjDonePolls

Hotjar cookie that is set once a user completes a survey using the On-site Survey widget. It is used to ensure that the same survey does not reappear if it has already been filled in.

Marketing

365 days

HotJar

_hjMinimizedPolls

Hotjar cookie that is set once a user minimizes an On-site Survey widget. It is used to ensure that the widget stays minimized when the user navigates through your site.

Marketing

365 days

HotJar

_hjShownFeedbackMessage

Hotjar cookie that is set when a user minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if the user navigates to another page where it is set to show.

Marketing

365 days

HotJar

_hjSessionTooLarge

Causes Hotjar to stop collecting data if a session becomes too large. This is determined automatically by a signal from the WebSocket server if the session size exceeds the limit.

Marketing

session

HotJar

_hjSessionRejected

If present, this cookie will be set to '1' for the duration of a user's session, if Hotjar rejected the session from connecting to our WebSocket due to server overload. This cookie is only applied in extremely rare situations to prevent severe performance issues.

Marketing

session

HotJar

_hjSessionResumed

A cookie that is set when a session/recording is reconnected to Hotjar servers after a break in connection.

Marketing

session

HotJar

_hjid

Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

Marketing

365 days

HotJar

_hjRecordingLastActivity

This should be found in Session storage (as opposed to cookies). This gets updated when a user recording starts and when data is sent through the WebSocket (the user performs an action that Hotjar records).

Marketing

session

HotJar

_hjTLDTest

When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.

Marketing

session

HotJar

_hjUserAttributesHash

User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.

Marketing

session

HotJar

_hjCachedUserAttributes

This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. Collected attributes will only be saved to Hotjar servers if the user interacts with a Hotjar Feedback tool, but the cookie will be used regardless of whether a Feedback tool is present.

Marketing

session

HotJar

_hjLocalStorageTest

This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.

Marketing

Under 100ms

HotJar

_hjIncludedInPageviewSample

This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's pageview limit.

Marketing

30 minutes

HotJar

_hjIncludedInSessionSample

This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's daily session limit.

Marketing

30 minutes

HotJar

_hjFirstSeen

This is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.

Marketing

session

HotJar

_hjViewportId

This stores information about the user viewport such as size and dimensions.

Marketing

session

HotJar

_hjRecordingEnabled

This is added when a Recording starts and is read when the recording module is initialized to see if the user is already in a recording in a particular session.

Marketing

session

Third party cookies

Please note that accepting cookies on our website will enable third parties cookies These named third parties may include, for example, providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies. These include:

Google Analytics: Google Analytics is a widespread and trusted analytics solution for helping website managers understand how a site is used.

Facebook Pixel: a tool that allows us to measure the effectiveness of advertising by understanding the actions people take on our website.

YouTube: analytical data about YouTube video statistics such as play count.

Vimeo: analytical data about Vimeo video statistics such as play count.

LinkedIn Pixel: a tool that allows us to measure the effectiveness of advertising by understanding the actions people take on our website.

HorJar: a tool that allows us to measure the effectiveness of the user journey by understanding the actions people take on our website by showing anonymous recordings of user actions while visiting the website.