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Heard of ‘Christmas creep’? It’s when shops put out festive products way in advance of the holiday season. These days, Halloween hasn’t even been and gone before these products hit our shelves, and neither has
the end of summer!

Obviously, these products have to be made to get to the retailer – and that’s why manufacturers need to prepare for Christmas before consumers are thinking about it. So, during a heatwave – or even sooner – is the perfect time to get ready for festive manufacturing.

What’s more, given the complexity of the last couple of years, Christmas 2021 will be crucial to success and recovery. If you’re not already planning for it, you need to be – thinking about your strategy and reviewing your processes places you in the best position to manage the hectic festive period. Implementing the right digital technologies can then help you put your plan into action and better adapt to the increased demand.

Here, we guide you through some ideas on how to prepare better by using these tools.

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Digital tools that can help you prepare for Christmas
  • Robotics

    A robot can be a daunting investment, but robotics and automation hold a lot of potential solutions to the daily challenges faced by manufacturers – particularly during busy periods. It’s just one thing that many of the makers we’ve supported have implemented in order to brace themselves for Christmas.

    Of course, depending on when you’re reading this guide, you may not be able to implement robotics before the 25th December rush. It can take some time to identify where a robot would be best placed, find the right robot for you, adopt the technology into your processes, and upskill your people to use it effectively. That being said, there are a few different ways robotics and automation can help you get ahead of Christmas – either this year or in future years:

  • Automation and packaging

    Packaging is an incredibly laborious task that can be completed automatically with relative ease. Even automating just one element of your boxing and wrapping process – such as labelling – can prove invaluable. Not only will it lead to increased capacity throughout the entire process, but it will also give team members the opportunity to focus on value-add jobs. Simply put, by getting automation in place now, you could have a Christmas product sorted early, which will help you adjust more easily to any peaks in demand you experience later on.

    Off-the-shelf products for automating packaging in select industries (for instance, brewing or food packaging) can be relatively small too. And, although costs can vary, it’s possible to get something within the £20k-£50k price range with a lead time of three months. Whilst this may mean that the technology is introduced to your business during Christmas 2021, it’s a one-off cost that will see you reaping the rewards for many Christmases to come (as well as all the months of production in between).

    A Manchester-based maker, Seven Bro7hers Brewery, has recently had a grant approved to help them automate their packaging line. On top of the benefits already discussed, the technology will also give them a significant amount of data on production line performance, which will support their decision-making.

    Automation is particularly valuable in relation to perishable products. The technology is able to pack baked goods or confectionery by picking them up with vacuum grips and then depositing them in either a box or package. This can boost capacity, productivity and quality, as well as support you in meeting demand at Christmas – even if there are staffing shortages.

    Ye Olde Friars, a chocolate maker, is another company that has benefitted from automation. They replaced the manual, repetitive and incredibly time-consuming process of filling moulds with chocolate with a SELMI One Shot Depositor. They also use a continuous tempering machine to guarantee that the chocolate is the right temperature, further saving time. As a result, they can produce 700% more chocolate and respond more swiftly to larger orders.

  • Collaborative Robots

    More broadly speaking, collaborative robots (or ‘cobots’ for short) can be used to place boxes on pallets. They’re incredibly quick and easy to set up too due to the fact that they don’t involve complex programming or safety systems. This is because the motors aren’t powerful enough to cause damage to people, and have the ability to detect when something is in the way.

    But their uses extend far beyond this too. Cobots can be easily wheeled around the factory floor, meaning that they could assemble a product in the morning and then be packaging it somewhere else in the afternoon. In this way, they act like an additional pair of hands, helping with the shifting of products from one place to another, or loading and unloading boxes for you. This would prove particularly helpful if you had a worker off sick or isolating due to COVID- 19 in the run up to Christmas.

    A great example of collaborative robots in action is Empire Cartridges, who will be using a Techman Cobot to package their premium shotgun cartridges. It picks up five cartridges at a time and places them into a box, and is expected to box over one million each year.

    “[The cobot’s interface] meant we could get it up and running within a couple of hours of having it delivered. It’s been a complete revolution for us and increased productivity by easily 50%. It really is the future of modern manufacturing in the UK.”

    – Andrew Bond, CEO of Empire Cartridges

  • Data

    Such tools and technologies go beyond physical processes. They also produce vast amounts of data, and this is extremely valuable in various ways.


    Some automating packaging systems have built- in printers and can easily integrate with enterprise resource planning (ERP) systems and process management software. They make it possible to manage batch numbers or order information, enabling you to successfully track the location of products. This supports quality control and customer returns, along with production planning. We’ve delved more into traceability here, but its value in building a Christmas strategy is clear.

    Workforce management

    Technology can help monitor productivity and efficiency in your people, and highlight any bottlenecks in your processes. Take Fox Timber, who make timber products. They spotted a few issues with their delivery service – orders were being delivered twice, and specific instructions that customers had given were being ignored.
    With our support, they identified software that ensures their delivery drivers have all the information they need to complete their jobs successfully. It also gives the business a crucial insight into how efficiently they’re doing this.

    Demand forecasting

    Another way data helps is through demand forecasting. This draws on AI and machine learning to identify trends from previous years’ sales and predict future customer demand. You can then anticipate seasonal fluctuations, making it easier to plan your team capacity, inventory and production for peak periods such as Christmas. It can show both demand under normal conditions and demand after a variable has been introduced (such as weather or a spike in social media activity).

    Stock management

    Specific software can help you take orders, automatically creating the bills of material (BOM) and saving you a considerable amount of time. You could also use it in the opposite way – to check the stock of items and place orders with your suppliers of raw materials. Pearsons Glass is one such example of a maker who has implemented stock management.

    They’ve had a grant confirmed for software that integrates with their webshop and automatically generates a pick list for the operator. It tells them where the products are kept in the stockroom, along with the most efficient route to collect them.

  • Strategy and planning

    Both data and robotics will be key to meeting the Christmas demand this year. But first, you need to put a strategy in place. Leave your planning until the last minute, and you may face a high volume of work combined with a lack of time, and potentially even capacity issues.

    Summer really is the perfect time to get ahead, take stock and seek support. That’s why many of the manufacturers we help often start with a digital transformation workshop. It will give you the impartial and tailored advice you need to create a strategy for your own digitalisation. You’ll be able to identify which technologies can address your specific challenges or achieve your desired goals, along with the actions to take along the way to ensure your digital transformation is a success.

    To find out more about how these workshops could benefit you, get in touch with the Made Smarter team today.