Since launching in 2019, GenerationJuice has found success in the leisure and hospitality industry and has started to target emerging markets such as education and healthcare.
The dispensers are operated using an app via a smart device and are designed for reusable bottles, as an alternative to single-use plastic and aluminium cans.
After approaching Made Smarter, the company completed a Digital Transformation Workshop process and identified significant opportunities for data capture from the machines to give GenerationJuice business intelligence.
It also highlighted that GenerationJuice’s manufacturing is set up for small batch production, and that it needs new tools, equipment and small-scale automation to deliver cost and quality improvements.
However, with such a small team, GenerationJuice has identified that increasing sales volume is key to driving improvements in other parts of the business.
“Our after sales conversion rate is more than 80%, which speaks volumes about our product,” Simon said. “But the process of visiting potential customers is time-consuming and with the support of Made Smarter we identified it as the main blockage to faster growth. Add to that the disruption caused by covid and the subsequent restrictions on accessing customer sites, we knew a new approach was needed.”