Launched four years ago, DAWS operated successfully using some basic software which managed customer orders, stock control and production planning. But the management team recognised that if the business was to scale up they would need to improve infrastructure, customer experience and introduce automation.
Julian said: “We’ve had an amazing first four years, but now we are focussed on scaling the business and becoming a go-to supplier for our customers. This means hitting delivery targets and delivering an even more exceptional level of service.
“Our move to Knowsley has overcome our storage and supply chain challenges, as well as giving us the space to grow and so now we have all the ingredients in place to scale the business.”
Needing some expertise in digital technology, DAWS contacted Made Smarter and embarked on a detailed analysis of their products, processes and people. They emerged with a digital roadmap which prioritised upgrading their digital infrastructure.
Julian explained: “Our old systems relied on Microsoft 365 and some makeshift integration from our in-house IT team, but they were clunky. There was lots of paper and duplication from the initial order to the shopfloor to the delivery. It just wasn’t slick enough and that potentially impacted the customer journey.
“The roadmap process really shone a light on our mission statement: to be the trades go-to supplier of aluminium windows, bifolding and patio doors. But in order to achieve that we need systems that are robust and easy to work with.”