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Made Smarter is pleased to announce that Brian Holliday, Managing Director of Digital Industries, Siemens plc will be taking over the role of co-chair of the Made Smarter Commission.

Brian said,

……..I’m delighted to be co-chairing the Made Smarter Commission with Minister Rowley through its next steps. Since the original report in 2017, I have been struck by the importance of this government and industry partnership in manufacturing to highlight how much the sector matters to address the productivity, innovation and skills challenges in the UK and increasingly, to find the right levers to help to invest in material, resource and energy efficiency too……..

Minister for Industry, Lee Rowley, tweeted,

Delighted that @BrianHolliday01 of Siemens Digital Industries has become the new industry co-chair of @MadeSmarterUK Commission. Brian has been involved since the start & brings deep manufacturing & tech expertise to our joint mission to improve productivity in manufacturing

The Made Smarter Commission provides the leadership of the Made Smarter Initiative in the UK, with the aim of increasing manufacturing growth and productivity through the development and adoption of industrial digital technology. The Commission, which is co-chaired by Brian and Lee Rowley MP, Minister for Industry for the Department of Business Energy and Industrial Strategy is tasked with shaping the future of Made Smarter and overseeing the successful delivery of its programmes.

It is made up of leading industrialists from large and SME manufacturers as well as technology providers and manufacturing organisations. Over £150 million has already been committed through the Made Smarter Adoption and Made Smarter Innovation programmes to help UK manufacturers to capitalise on new digital technologies – such as additive manufacturing, internet of things, and robotics and automation - to drive-up productivity and slash carbon emissions.


Brian Holliday is a member of the Executive Management Board of Siemens plc and Managing Director for Siemens Digital Industries, which serves the manufacturing and infrastructure sectors. He is also Chairman of Siemens Industry Software UK.

He is a supervisory board member for the High Value Manufacturing Catapult in addition to being a main board member for Make UK, the Manufacturers’ organisation. A Chartered Engineer and Fellow of the Institution of Engineering and Technology, Brian started his career with Texas Instruments and went on to read Computer Systems at Cardiff University before joining Siemens, the global leader in electrification, automation and digitalisation in 1993.  He attained his Executive MBA at Manchester Business School in 2000 and in 2014 became a graduate of the CBI’s Executive Leadership Programme.

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