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Do you want your manufacturing tech to change the world, but also want lots of great customers?

We want to help you make manufacturing smarter through digital innovation; we are building a vibrant, cohesive and growing community of industrial digital technology providers, developers and users.

Here is one model you could consider to maximise innovation adoption. Everett Rogers, in his book Diffusion of Innovations, presents evidence-based models for you to frame your own ideas.

If you are familiar with the bell curve of adopters divided into Innovators, Early Adopters, Early Majority, Late Majority and Laggards, then you’ve come across his work. Diffusion is all about the next group on this curve adopting the innovation.

Rogers defines five key attributes that determine the uptake of new technology: Relative Advantage, Compatibility, Complexity, Trialability and Observability.

Find out how diffusion can help you make manufacturing smarter through digital innovation at 

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