Products are being integrated into consumers’ lives through digital technologies – and both millennials and Gen Z expect nothing less, given that they’re both so familiar with making purchases online. Large brands are employing tools to show us exactly why we should choose their kitchen, furniture or design over others. Augmented reality (AR) enables us to position products into our homes, view outfits, or plan layouts prior to buying.
For instance, with millennial powerhouse and cult brand MADE.com, you can digitally place furniture into your home to see it in situ before you make that all-important purchase. Even kitchen giant Wren allows you to view your particular design online, which puts them a head above their competitors. There’s also leading textile manufacturer Panaz, who received support from Made Smarter. They implemented an end-to-end custom digital printing solution, which allows customers to tweak a design, receive a sample, and then place their final order.
Parity Medical has taken a similar approach with their virtual showroom. Together with Made Smarter, they identified an off-the-shelf software package which enables sales staff and customers to ‘meet’ online. As it also integrates with Parity Medical’s existing administrative, sales and production systems, they’ve been able to cut their sales demonstration process down from two days to just one hour.
These are only a few examples – you can read about the benefits of AR in our beginner’s guide to augmented reality for manufacturers.