Since launching in 2012, The Protein Works has been on a rapid growth journey using its digital platform to sell to consumers directly both in the UK and globally to over 150 countries.
While athletes and bodybuilders used to dominate the sports nutrition market, these days healthy living and fitness trends are driving growth in the sector.
Mark said: “With the global meal replacement market estimated to be over $18 billion in 2020 and forecast to continue to grow, complete meals have become a high-growth sector with consumers wanting the convenience of a nutritionally balanced meal in a convenient powder format.”
The goal is to increase market share and capture a new generation of lifestyle customers who are looking for a healthy meal option by using digitalisation to personalise not only the product but also the purchasing and consumer experience.