Published: 10/02/2026

Automation inspired sweet success for York chocolatier 

York-based chocolatier Choc Affair Ltd has achieved a significant increase in production capacity following the introduction of a new high-tech labelling machine, supported by Made Smarter Yorkshire and Humber. 

Choc Affair Ltd with Made Smarter
The Challenge

Choc Affair Ltd is known for its ethical and award-winning creations. 

Prior to the investment, the business could only label 600,000 bars per year, limiting its growth potential. 

Recognising the need to improve efficiency, Managing Director Julian Barrie attended a York Manufacturing Roundtable event, where he met Mike Pennington, Business Relationship Manager at the York & North Yorkshire Growth Hub, which delivers the Made Smarter scheme locally. 

The Solution

Following engagement with Made Smarter, the company went through the digital transformation workshop process, which breaks down the digital journey into quick iterative steps and creates a roadmap of how to get there. This identified the digital tools and technologies that can be implemented to maximise operational processes and enhance growth, as well as any skills development needed in the business. 

Based on the roadmap recommendations, the business secured £20,000 funding to invest in a new labelling machine. 

The Benefits

The new machine has increased labelling capacity to 1.5 million bars per year. This has led to faster turnaround times, reduced costs and improved competitiveness, without the need to recruit additional staff. 

The compact technology has enabled Choc Affair to scale production within its existing site on Hazel Court. The business estimates a 45 percent increase in turnover, while quicker response times are helping to strengthen customer relationships and encourage repeat business. 

“The process with Made Smarter was really easy,” said Julian Barrie, Managing Director at Choc Affair. “The support and financial assistance have been invaluable. We’re excited to scale up our business and secure our future thanks to this investment.” 

Mike Pennington, Business Relationship Manager for Made Smarter, added: “It’s inspiring to see this York chocolatier flourish with Made Smarter support. This is a perfect example of how digital transformation empowers local businesses to compete and thrive in today’s market.” 

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