AI-Powered Sales Intelligence and CRM Development Intern
About The Business: Multimesh (UK) Ltd is a Merseyside-based manufacturer specialising in woven and welded stainless steel wire mesh products. The company serves a wide range of sectors including medical, aerospace, food processing, construction, agriculture and industrial manufacturing.
Overview: Multimesh (UK) Ltd is seeking an analytical and motivated intern to support an exciting Artificial Intelligence (AI) and data analytics project focused on improving customer insight, sales intelligence and future CRM development. This placement offers the opportunity to work on a real business challenge using historical customer, product and sales data held. You will help the business understand how AI can be used to generate practical commercial insights, identify growth opportunities and support more informed decision-making.
Desirable Skills: Strong analytical and problem-solving abilities; Ability to work with data and identify trends; Good written and verbal communication skills; Strong organisational and time-management skills; Ability to work independently and manage multiple tasks; Attention to detail and a structured approach to problem solving; Ability to present findings clearly to technical and non-technical audiences
Job Description:
Working closely with company stakeholders, you will review and prepare existing datasets, analyse customer purchasing behaviour and identify dormant, declining and high-value customers.
You will also investigate opportunities for cross-selling, assess customer buying patterns and identify potential reorder risks.
A key element of the project will be exploring the use of AI tools such as Microsoft Copilot, ChatGPT, Claude and other approved technologies.
You will develop and test structured AI prompts, generate customer account summaries and create recommendations designed to support sales planning and customer engagement activities.
The internship will also involve designing and building Power BI dashboards that provide visibility of customer behaviour, customer segmentation, sales trends, commercial opportunities and at-risk accounts.
As part of the project, you will contribute to the development of a future-state roadmap outlining how Multimesh could further develop its CRM, AI and data capabilities. This will include considering governance requirements, implementation priorities and opportunities for future digital transformation.
Key Responsibilities:
- Review and understand customer, product and sales data exported from Sage 200
- Create a structured dataset suitable for analysis and reporting
- Assess data quality, completeness and consistency
- Analyse customer purchasing behaviour and trends
- Identify dormant, declining and high-value customer accounts
- Develop customer segmentation criteria and classifications
- Investigate cross-selling and sales growth opportunities
- Assess reorder patterns and customer retention risks
- Develop and test AI prompts and customer insight workflows
- Generate AI-assisted customer briefings and recommendations
- Design and develop Power BI dashboards and reports
- Create visualisations to support management decision-making
- Present findings and recommendations to stakeholders
- Document project outputs and lessons learned
- Support the creation of a future CRM and AI development roadmap