Planet Doughnut had seen impressive growth since it was founded, but it was beginning to notice the impact on its administration.
Activities like invoicing, stock takes, order processing and more were all done separately and meant a lot of unnecessary time was spent.
Duncan knew this part of the business needed improving, but was unsure of exactly where to start.
He was told about Made Smarter, and how it could help point Planet Doughnut in the right direction, by independent business adviser Roland Ballard.
After Roland’s advice, Duncan contacted Barry Jones, digital transformation specialist at Made Smarter West Midlands for The Marches, to see if he could help.
Barry and Roland visited Planet Doughnut along with Nasar Jockey, then of WMG at the University of Warwick, a strategic partner of Made Smarter, to talk through the possible solutions.
Duncan said: “It was clear we needed a way of sorting out our issues with admin if we were going to improve our productivity and expand even further.
“When you have nine different shops and a whole range of stockists all over the country, it could become messy to process invoices, orders and everything else alongside that.
“As soon as I contacted Barry, he quickly arranged a meeting and we were able to discuss our issues and how we might solve them.
“It was great to see just how quickly Made Smarter responded to our initial enquiry.”
Dave Courteen, small business champion for the Marches Local Enterprise Partnership, said there is lots of support available to help firms like Planet Doughnut to consolidate and grow.
He said: “Made Smarter is just one of the many business support programmes available, and it’s great to see it is making such a big difference to Planet Doughnut’s operations.
“The programme offers engineering and manufacturing businesses access to expert advice and support from specialists in digital processes and techniques to improve productivity, and many small businesses in in Herefordshire, Shropshire and Telford & Wrekin are reaping the benefit.
“Most business owners can identify the inefficiencies that might hold them back, but input from specialists can make identifying and implementing the solutions so much easier.
“I’m sure Planet Doughnut will continue to go from strength to strength now that the new integrated digital systems have freed up time otherwise spent on admin.”